- direct-to-consumer
- di.rect-to-con'sumeradj [only before noun]direct-to-consumer advertising is aimed at the customer who will buy the product rather than the shops where it will be sold
Dictionary of contemporary English. 2013.
direct-to-consumer
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direct-to-consumer — UK US adjective [before noun] (ABBREVIATION DTC) MARKETING ► used to describe the advertising and selling of medicines to the people who use them, rather than to doctors: »Medical experts have criticized the flood of direct to consumer… … Financial and business terms
Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… … Wikipedia
direct-to-consumer advertising — ➔ advertising … Financial and business terms
Direct To Consumer Advertising - DTC Advertising — A form of marketing promotion that is aimed toward the end patient rather than healthcare professionals. Direct to consumer advertising or DTC advertising includes print, social media, TV, radio, and other forms of media that informs the patient … Investment dictionary
Consumer protection in the United Kingdom — is effected through a multiplicity of Acts of Parliament, statutory instruments, government agencies and departments and citizens lobby groups and aims to ensure the market economy produces fairness and quality in goods and services people buy.… … Wikipedia
Consumer organization — Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products, predatory lending, false advertising, astroturfing and pollution. Consumer organizations may operate via protests, campaigning or… … Wikipedia
consumer — con‧sum‧er [kənˈsjuːmə ǁ ˈsuːmər] noun [countable] 1. MARKETING a person who buys goods, products, and services for their own use, not for business use or to resell: • Demand for autos is increasing as consumers feel more confident about the… … Financial and business terms
Consumer — This article is about consumers in economics and law. For other uses, see Consumer (disambiguation). Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in… … Wikipedia
Consumer complaint — This article is about Reports filed by consumers who are dissatisfied with a business transaction and/or interaction.. For the consumers in biology, see Heterotroph … Wikipedia
Consumer protection — laws designed to ensure fair trade competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors … Wikipedia
